Jezebel.com highlights MAC's new ad, "Strength." The ad depicts a body-building fitness model striking a pose. Writers on Jezebel.com praise it as a breakthough for women's image, calling it "the embodiment of strength...striking...incredibly beautiful."
While I can absolutely appreciate the definition of muscle that this model posesses, this type of image does not influence me to buy MAC Cosmetics. Yes, women are strong, yes women have strength, but I believe this type of image belongs on a fitness catalog, rather than a cosmetics ad. The look of the body-builder is a bit overbearing. Muscles can be a positive attribute to a woman's figure, absolutely, but a more feminine look would provide a better cosmetic appeal. Perhaps MAC can advertise to a more active audience by placing this ad in a fitness magazine.
